Personalización de la política, atributos personales y evaluación presidencial: El caso de Chile, 2008-2016
Keywords:
aprobación presidencial, personalización, atributos personales, opinión pública, ChileAbstract
Con la creciente personalización de la política, la opinión pública podría evaluar parcialmente el desempeño de los gobiernos en virtud de los atributos del presidente. Analizamos si la evaluación de los atributos de los presidentes chilenos Michelle Bachelet (2006-2010, 2014-2018) y Sebastián Piñera (2010-2014) explica la aprobación presidencial. Como los atributos más valorados de cada presidente son diferentes, utilizamos dos estrategias para evaluar el efecto de dicha valoración. Primero, realizamos un análisis de serie de tiempo con datos mensuales de la encuesta Adimark. Luego, realizamos un análisis de corte transversal con los datos de la encuesta de la Universidad Diego Portales. Reportamos que la evaluación de los atributos personales es un buen predictor para explicar los niveles de aprobación presidencial.
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